UK Broadsheet Podcast war heats up

I've noticed that a former Five Live anchor/presenter is now to be The Telegraph's podcast editor
It's good they've got someone who knows radio to oversee the cast. The challenge he faces along with all newspaper podcasters is to turn print into exciting speech broadcasting. With a large network of correspondents and freelancers you'd think it would be easy, but I imagine there must be big cultural battles to be fought first